Abstract
Background
There are many different kinds of cigarettes and tobacco available in the market. Since nicotine content of various brands of cigarettes are very variable, therefore evaluation and comparison of nicotine content of different brands of cigarettes is important. The goal of the present study was to determine and compare nicotine content of various domestic and imported cigarettes available in the area.
Methods
Fourteen popular imported brands and nine popular domestic brands of cigarettes and three available brands of tobaccos were investigated for the amounts of nicotine content. Nicotine was extracted from each cigarette and tobacco samples and was analyzed by high performance liquid chromatography (HPLC) method.
Findings
The amount of nicotine in each cigarette was from 6.17 to 12.65 mg (1.23 ± 0.15 percent of tobacco weight in each cigarette) in domestic cigarettes. It was between 7.17-28.86 mg (1.80 ± 0.25 percent of tobacco weight in each cigarette) for imported cigarette, and between 30.08- 50.89 mg (3.82 ± 1.11 percent) for the pipe nicotine. There was significant difference in nicotine amount between imported and domestic brands of cigarettes. There was also no significant difference in nicotine content between light and normal cigarettes in imported brands.
Conclusion
Nicotine content of all tested cigarettes, imported and domestic brands, were higher than the international standard.
Introduction
Using tobacco is one of the leading preventable causes of disease and premature death worldwide. Tobacco use contributes in 10 global deaths and is the second major cause of mortality in the world.,2 There are approximately 1.25 billion smokers in the world representing about a third of the adult global population; 800 million of these people live in developing countries. While the cigarette consumption has been increased in most of the developing countries, the past 25 years has been marked by a steady decline in cigarette consumption in some developed countries. However the world cigarette production has increased about four times during the last 50 years.3-7 It has been reported that to date, more than 3000 chemicals have been isolated from tobacco which more than 1000 of these chemical constituents present in unburnt.8-9
Nicotine is the major active molecule in cigarette smoke. It is an alkaloid present in the leaves of Nicotiana tabacom. It is colorless, highly volatile alkaloid. In large doses nicotine is highly toxic. Major symptoms of nicotine poisoning are sweating, vomiting, mental confusion, diminished pulse rate and breathing difficulty. People who smoke have more chronic illnesses, including emphysema and bronchitis, cardiovascular disease, cancer, bronchopulmonary disease, etc.-15 There are many brands of cigarette (domestic and imported) available in Iranian market. Therefore, it seems important to measure the amount of nicotine in different kinds of cigarettes which is generally used by the people in this country.
Most of the imported cigarettes have labeled with the nicotine yields and many consumers are highly motivated to select cigarettes with lower nicotine yields for their health benefits. However, the nicotine level rating on the cigarette label (12 mg tar and 1 mg nicotine in a low-yield cigarette) is not the same as the total amount of nicotine present in the cigarette., The “nicotine yield” is determined by a smoking machine; a syringe which draws 32 ml puffs each minute unit the total length of a cigarette is burned. On the other hand, measuring the total amount of nicotine that exists in the cigarette is called “nicotine content”.
Since nicotine is the major compound in cigarettes and it is highly toxic, knowing the amount of nicotine content in cigarettes can be valuable information for the people smoking cigarettes. In this project the amount of nicotine content of various popular brands of the imported and domestic cigarettes available in the Iranian market was investigated.
Methods
Pure nicotine was obtained from Fluka, Switzerland. All other solvents and chemicals were of analytical grade and obtained from Sigma Aldrich GmbH. Sternheim. Germany.
Cigarette and tobacco products
Twenty two different brands of cigarettes, nine popular domestic brands of cigarette (made in Iran) and thirteen popular brands of the imported cigarettes, available in the market were chosen to evaluate their nicotine content (Table 1). All brands were filter cigarettes except for one domestic brand which was non-filter cigarette. Furthermore, three available and popular imported pipe tobaccos (Captain Black Cherry, Captain Black Royal, Captain Black Gold) were also investigated for their nicotine contents. All the cigarette and tobacco samples were obtained from the market.
Table 1
The name of the popular domestic and imported brands of cigarettes that were studied
Domestic brands | Imported brands |
---|---|
Farvardin | More (green) |
57 | Kent |
Mehr | Kent lights |
Zar | Winston |
Day | Winston lights |
Tir | Pine |
Bahman | Pine lights |
Shiraz | Winchester lights |
Oshno (no filter) | Magna |
Montana lights | |
Dunhill lights | |
Mond lights | |
Marlboro lights |
Extraction procedure
Four pack of each brand of cigarette was chosen randomly and one cigarette from each pack was taken to test. Before any extraction, papers and filters of the cigarettes were removed and the amount of tobacco in each cigarette was weighed. The tobacco of each cigarette was crashed carefully in a blender for one minute. The crashed tobacco of each cigarette was quantitatively suspended in 100 ml of mixture of methanol: 0.1 N NaOH (1:1) solutions. The mixture ultrasonically vibrated for 1 hour and then centrifuged for 10 minutes. To 1 ml of the supernatant, 2 ml of metronidazole solution (0.2 mg/ml, using H2O as solvent, as internal standard) was added and the total volume was made up to total of 10 ml, using 0.01 M phosphate buffer (pH 7.0) solution. From this solution, 20 µl were injected into the HPLC (n = 3). In orders to measure the nicotine quantity of three different popular pipe tobacco, five grams of each tobacco were placed in a glass plate and left at 70°C in an oven for 60 minutes to dry. The dried tobacco was weighed again and the amounts of moisture in each brand of tobacco were estimated. However, the same extraction procedure described for cigarette was used to extract nicotine from pipe tobaccos and a solution was prepared for injection into the high performance liquid chromatography (HPLC). The test was not blinded to the brands and all the analysis were done in triplicate.
Chromatographic conditions
There are several analytical methods available for measuring nicotine in cigarette.- In the present study one of the published HPLC methods according to the laboratory condition was chosen and applied for measuring nicotine in cigarettes after some modifications. The HPLC system consisted of a pump (Model 600E, waters), a variable wavelength detector (Model 484, waters), a U6K injector and a recorder (Model 745B, waters). The HPLC column was a reverse phase C18 column (4 µm, 150 ´ 4.6 mm i.d., Nova pack, Waters) operated at ambient temperature (25 ± 1 °C) in an air conditioned room. The mobile phase was consisted of 12% acetonitrile in 0.01 M phosphate buffer at a flow rate of 1 ml/min. Concentrated orthophosphoric acid was used to adjust the pH of the mobile phase to 7.0. The mobile phase was then filtered and degassed before use, using a vacuum filter system equipped with 0.45 mm filter membrane. The absorbance was monitored at 261 nm. The retention time for nicotine and metronidazole were 6.42 and 2.95 minutes, respectively. No interfering peaks from tobacco extract were observed. Nicotine concentration was calculated using peak area ratio of internal standard and sample peak. Nicotine content was expressed as the concentration of nicotine in tobacco and also as the total amount of nicotine in one entire cigarette.
Standard Solutions
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Stock solution (0.2 mg/ml) of nicotine and metronidazole (internal standard) were prepared by dissolving accurately weighed quantities of pure compounds separately in distilled water. The stock solution remained stable for more than a month when stored at -20°C. Working standard solutions of nicotine (different concentrations of 10, 15, 20, 23 and 30 µg/ml) were prepared by dilution of the stock solution with distilled water. To 1 ml of each standard sample, 2 ml of internal standard was added and the volume made up to 10 ml with distilled water as for the test samples. These standard samples were also injected to the HPLC. The standard solutions of nicotine were freshly prepared daily prior to use.
Results
The standard samples were used to evaluate the method of analysis. Before the analysis of the nicotine samples which were extracted from different brands of cigarette, the method was evaluated. Calibration curve were constructed by plotting peak height ratios of nicotine to internal standard against the respective concentrations. The standard curve over the range of 0 to 30 µg/ml was linear. Intra- and inter-day variations were assessed at 10, 20 and 30 µg/ml. The coefficients of variation were between 1.9% and 4.3%.
The amount of nicotine and percentage of nicotine in each cigarette, in thirteen imported brands and nine brands of domestic cigarette are presented in tables 2 and and3,3, receptively. Percentage and amount of nicotine in three tested pipe tobacco were also evaluated and the findings are presented in table 4.
Table 2
Amounts of nicotine and tobacco as well as percentage of nicotine content in each cigarette in domestic brands*
Brand | Nicotine content | Tobacco content (g) | |
---|---|---|---|
Amount (mg) Mean ± SD | Percentage (%) Mean ± SD | Mean ± SD | |
Farvardin | 9.81 ± 1.34 | 1.15 ± 0.07 | 0.58 ± 0.11 |
57 | 6.17 ± 0.84 | 1.37 ± 0.05 | 0.45 ± 0.06 |
Mehr | 12.65 ± 0.55 | 1.36 ± 0.06 | 0.93 ± 0.01 |
Zar | 10.93 ± 0.88 | 1.32 ± 0.05 | 0.83 ± 0.04 |
Day | 10.78 ± 1.25 | 1.25 ± 0.06 | 0.86 ± 0.13 |
Tir | 11.25 ± 0.46 | 1.50 ± 0.07 | 0.75 ± 0.01 |
Bahman | 11.04 ± 0.77 | 1.58 ± 0.11 | 0.70 ± 8.20 × 10-3 |
Shiraz | 8.58 ± 0.96 | 1.11 ± 0.15 | 0.78 ± 0.05 |
Oshno (no filter) | 11.36 ± 1.42 | 1.37 ± 0.08 | 0.83 ± 0.11 |
Table 3
Marlboro Official Site
Amounts of nicotine and tobacco as well as percentage of nicotine content in each cigarette of popular imported brands*
Brand | Nicotine content | Tobacco content (g) | |
---|---|---|---|
Amount (mg) Mean ± SD | Percentage (%) Mean ± SD | Mean ± SD | |
More (green) | 13.08 ± 0.64 | 1.88 ± 0.10 | 0.69 ± 0.02 |
Kent | 14.61 ± 0.55 | 1.80 ± 0.06 | 0.81 ± 0.03 |
Kent lights | 11.43 ± 0.35 | 1.84 ± 0.10 | 0.62 ± 0.02 |
Winston | 14.90 ± 0.28 | 2.07 ± 0.04 | >0.72 ± 8.16 × 10-3 |
Winston lights | 12.91 ± 0.34 | 2.13 ± 0.09 | 0.60 ± 0.01 |
Pine | 7.17 ± 0.15 | 1.89 ± 0.15 | 0.38 ± 8.20 × 10-3 |
Pine lights | 12.14 ± 0.60 | 1.83 ± 0.04 | 0.66 ± 0.02 |
Winchester lights | 11.38 ± 0.97 | 1.51 ± 0.08 | 0.75 ± 0.03 |
Magna | 13.03 ± 0.90 | 1.78 ± 0.12 | 0.73 ± 9.60 × 10-3 |
Montana lights | 12.30 ± 0.47 | 1.79 ± 0.03 | 0.68 ± 0.02 |
Dunhill lights | 11.30 ± 0.27 | 1.69 ± 0.05 | 0.67 ± 0.03 |
Mond lights | 11.54 ± 0.31 | 1.60 ± 0.07 | 0.72 ± 0.04 |
Marlboro lights | 13.16 ± 0.56 | 2.09 ± 0.12 | 0.63 ± 0.02 |
Table 4
Amounts of nicotine and percentage of nicotine content in of one gram of popular imported brands of pipe tobacco
Brand | Nicotine Content | |
---|---|---|
Amount (mg) Mean ± SD | Percentage (%) Mean ± SD | |
Captain Black Cherry | 50.89 ± 6.46 | 5.09 ± 0.65 |
Captain Black Royal | 30.08 ± 1.02 | 3.01 ± 0.10 |
Captain Black Gold | 33.54 ± 1.51 | 3.35 ± 0.15 |
Cigarettes contained an average of 1.80 ± 0.25 (mean ± SD), 1.23 ± 0.15 and 3.82 ± 1.11 percentage of nicotine for the imported brands of cigarettes, the domestic brands of cigarettes and imported pipe tobaccos, respectively. Average amount of nicotine and tobacco in one entire cigarette of imported brands were 13.41 ± 4.81 mg (ranged 7.17-28.86 mg), and 0.80 ± 0.49 g (ranged 0.38-2.48 g), respectively. They were 0.28 ± 1.90 mg (ranged 6.17-12.65 mg) and 0.77 ± 0.14 g (ranged 0.45-0.93 g) for the domestic brands of cigarettes, respectively (Table 2 and and3).3). However, the average amount of nicotine in one gram of different imported brands of pipe tobacco was 38.17 ± 11.15 mg (ranged 30.08-50.89 mg).
Variation in the percentage of nicotine between the tested domestic and imported brand of cigarettes as well as between light and ordinary tested cigarettes were shown in figures 1 and and2,2, respectively. In addition, the percentage of nicotine content variation among all the testes light cigarettes were compared in figure 3.
Percentages of nicotine in different domestic and imported brands of cigarettes (Mean ± SD)
Comparison between percentages of nicotine in light and ordinary cigarettes (Mean ± SD)
Comparison between percentages of nicotine in different light cigarettes (Mean ± SD)
Discussion
Thirteen popular brands of imported and nine popular brands of domestic cigarettes as well as three brands of imported pipe tobacco were analyzed for their amount and percentage of nicotine content. Accordingly, cigarettes brand “57” contained the lowest amounts of nicotine and “Mehr” contained the highest amounts of nicotine. Although the amounts of nicotine in these cigarettes were significantly different but the percentage of nicotine in both of these cigarettes were about the same. Statistical analysis showed that there was a statistically significant difference in the amounts and percentage of nicotine between cigarettes randomly chosen from four different packs of each domestic brand.
Among the imported brands, cigarette “pine” contained the lowest amounts of nicotine and cigarette “Winston” contained the highest amounts of nicotine (14.40 mg). The percentage of nicotine in these imported brands was different. Statistical analysis showed that in imported brands, there was a significant difference in the amounts and percentage of nicotine between the cigarettes randomly chosen from four different packs of each brands.
Although the amount of tobacco in domestic and imported cigarettes was not significantly different, but there were significant differences in nicotine balance (amount and percentage of nicotine) between domestic and imported cigarettes. In all the available tested cigarettes, the amount of nicotine and tobacco widely varied based on their length and size, which determined the amounts of tobacco in each cigarette. Therefore, the amount of nicotine and tobacco in different brands depended on the way they were made.
Considering the amounts of tobacco in each cigarette and evaluating the percentage of nicotine in domestic brands, the highest percentage of nicotine were found in “Bahman” cigarette and the in “Shiraz” cigarette. For imported brands the highest percentage of nicotine were found in “Winston light” cigarette and the lowest in “Mond light” cigarette. There has been many reports and research about nicotine and tobacco.7,, In addition, there has been some attempt to introduce smokeless tobacco product by cigarette industry. The large variation in the levels of some toxicants and carcinogens in these products indicates that there is more effort needed to reduce the amounts of these toxic compounds in the new and traditional smokeless tobacco products.
Some of the researches are about the evaluation of the nicotine content of cigarettes available in the market. A report from Japan indicates the determination of nicotine content in popular cigarettes. In this report sixteen domestic and seventeen imported brand of cigarette were studied. One of the brands (Kent) tested in Japan were the same as what we analyzed in Iran. The average amounts of nicotine were 11.24 and 14.61 mg, and percentage of nicotine were 1.71% and 1.80% in each of these cigarette analyzed in Japan and in Iran, respectively.
List Of Marlboro Cigarette Types
It is clear that in all the available cigarettes, the amount of nicotine and tobacco widely varied according to their length and size, which determine the amounts of tobacco in each cigarette. Therefore, the amount of nicotine and tobacco not only in different brands but even for one brand depends on the way they were made. Among the imported tobacco, the “Captain Black Gold” brand had the lowest percentage of nicotine while the brand “Captain Black Cherry” had the highest percentage of nicotine.
Some of the imported cigarettes were labeled as “light”. Considering the amount of tobacco as well as amount and percentage of nicotine, no significant differences were found between normal and light cigarettes. The main differences between them, if there was any, probably depended on the way they made as well as the length and size of the cigarettes.
Conclusion
Finally, it can be concluded that the average amount (as well as the percentage) of nicotine in domestic cigarettes are lower in comparison to the imported one. Considering findings of the present study and other published data as well as the highly addictive psychoactive characteristic of nicotine in tobacco products, it is suggested that nicotine be thoroughly decreased in these products as low as possible in order to reduce the chance of damages to human health caused by long-time cigarette smoking. Although the best way and the only safe and effective way to minimize smoking related health risks is to avoid smoking.
Acknowledgments
The authors would like to thank the authorities in Mashhad University of Medical Sciences and in School of Pharmacy (MUMS) for their supports. The results described in this study were part of a Pharm. D. degree thesis.
Footnotes
Conflicts of Interest
The Authors have no conflict of interest.
REFERENCES
Ute Reservation Marlboro Cigarettes Types
The maker of Marlboro cigarettes has been accused of trying to sidestep new UK laws on plain packaging by rolling out durable tins that look just like ordinary cigarette packets.
Philip Morris, one of the world’s largest tobacco companies, came under fire from MPs and anti-smoking campaigners on the eve of the biggest change in tobacco regulation since the smoking ban.
From Saturday, retailers will no longer be able to sell branded cigarette packets, as a 12-month grace period to allow tobacco firms to phase out old cartons comes to an end.
Instead, retailers will only stock plain packets featuring graphic pictures designed to deter smokers. They will also no longer be allowed to stock packets of 10 cigarettes or smaller sizes of rolling tobacco, as part of a package of measures designed to limit the appeal of smoking.
Stricter cigarette packaging rules come into force in UK
In the run-up to the change, Philip Morris has distributed tin containers, the same size as a 10-pack of cigarettes, to convenience stores around the country. The tins, which were available at chains including Sainsbury’s, Londis and Budgens, are printed with Marlboro branding, and feature deterrent pictures and the message “Smoking kills”.
One expert said focusing on smaller packs could impact specific groups. “Research shows that packs of 10 appeal to young people and the price conscious,” said Karen Reeves-Evans, of the Tobacco Control Research Group at the University of Bath.
“By offering packs of 10 in reusable tins, Philip Morris International is knowingly increasing the lifespan of packs of 10 and promoting its brand, if smokers decant their cigarettes into these small branded tins. The fact that these tins appeared almost immediately prior to the branding and size restrictions coming into force is suspicious.”
Alex Cunningham, the Labour MP for Stockton North and a vocal campaigner for plain packaging, said the move appeared to be a ploy to prolong the visibility of Marlboro’s brand in the UK.
“It’s against the whole spirit of what’s intended with the plain packaging legislation,” he said. “The tobacco companies will stop at nothing in order to retain their branding and sell a product that everyone knows has such tremendous health risks. It’s an immature trick and I hope people will soon put them into their bins and they’ll find their way to the recycling centre.”
The chief executive of Action on Smoking and Health, Deborah Arnott, said the metal tins appeared to contradict the company’s recent declaration that it was aiming for a “smoke-free future”. She said: “What’s important is not what they say but what they do.”
Philip Morris said it manufactured the tins before 20 May last year, the cutoff point after which tobacco firms were no longer allowed to produce branded packs. But the legislation gave firms a 12-month grace period to continue distribution, allowing the firm to keep selling them.
It said only a “relatively small number” were distributed, although it would not say how many, adding that the stocks would be depleted by the weekend deadline.
The tins cost the same as an ordinary pack of 10 cigarettes but, unlike cardboard packets, could help keep Marlboro’s branding visible for years because they are so durable. A thread on Reddit, the messageboard website, suggests the tins havehelped increase the popularity of Marlboro, with users saying they were making an effort to find them.
The Guardian understands that some retailers were offered the product but refused to stock it.
Philip Morris rival JTI Gallaher has also issued aluminium tins for its Benson & Hedges, Mayfair and Camel brands in the run-up to the plain packaging laws coming into force in the UK and Republic of Ireland.
The move was described as “extremely cynical” by Ireland’s former health minister James Reilly, according to the Sunday Times.
JTI said it had last offered “limited-edition” tins in the UK last year. British American Tobacco, which owns brands including Rothmans and Dunhill, said the company had not issued a similar product.
The tobacco industry has previously come under fire for allegedly deploying tactics designed to limit the effect of plain packaging legislation, such as using price stickers to differentiate themselves from other brands.
Companies were accused of ramping up production of branded packaging in the days leading up to 20 May last year, in order to stockpile packets for sale during the 12-month grace period in which their sale was still permitted.
As well as the ban on branding and packs of 10, a series of new restrictions will come into force on Saturday, including larger health warnings and a ban on descriptions such as “low tar” or “organic”. Flavoured cigarettes and flavoured rolling tobacco will also be prohibited.
Cancer Research UK welcomed the legislation, as well as regular increases in excise duty that the charity said mean the average smoker now spends around £2,000 a year on their habit.
It said the cost, coupled with tobacco control measures, would deter people from smoking, a pastime it said kills about 96,000 people in the UK every year.
“Today marks a momentous victory in the battle for a tobacco free future,” said Alison Cox, Cancer Research UK’s director of prevention. “Standardised packs will help protect the next generation from an addiction that kills around half of all regular smokers.”
Big tobacco firms have failed in successive attempts to overturn countries’ laws on plain packaging. Philip Morris lost a landmark case against the government of Uruguay, while an attempt to overturn Australia’s plain packaging law via a World Trade Organisation dispute also failed.
Kicking the habit
Smoking rates have plummeted since the 1970s, when almost half of the British adult population was partial to a regular gasper.
In 1974, 46% of British people smoked, according to the Office for National Statistics. That proportion has since fallen to 17.2% in 2015.
The steepest declines were seen in the 1970s and 80s, as the public reacted to growing evidence that linked smoking to health problems such as heart disease and lung cancer.
The number of smokers making the decision to quit fluctuated in the 1990s but accelerated again after the ban on smoking in public places, imposed in 2007.
In developed economies such as the US, UK and France, e-cigarettes have increasingly taken the place of ordinary cigarettes, with recent studies suggesting they are a genuine help in kicking the habit.
There remains some difference in the smoking rates between different parts of the UK. England boasts the lowest rate at 16.9%, an all-time low, while Scotland’s rate is highest at 19.1%.
When it comes to new rules for marketing so-called light
Come June, under the new federal tobacco law, cigarette companies will no longer be allowed to use words like “light” or “mild” on packages to imply that some cigarettes are safer than others.
But in a move that critics say simply skirts the new rules, tobacco companies plan to use packaging to make those same distinctions: light colors for light cigarettes.
So Marlboro Lights, the nation’s best-selling brand, from Philip Morris, will be renamed Marlboro Gold, according to a flier the company recently sent to distributors. Likewise, Marlboro Ultra Lights will change into Marlboro Silver.
And anticipating the new rules, R.J. Reynolds has already changed Salem Ultra Lights, which are sold in a silver box, to Silver Box.
Continue reading the main story“They’re circumventing the law,” said Gregory N. Connolly, a professor at the Harvard School of Public Health. “They’re using color coding to perpetuate one of the biggest public health myths into the next century.”
The
The
The law taking effect this summer does not bar companies from making light cigarettes, only from using words like “light” in marketing. The industry says that it is complying and that it should be free to use colors on its packages to market different product lines to adult consumers.
“Colors are really used to identify and differentiate different brand packs,” David M. Sylvia, a spokesman for
In a letter to the F.D.A. on Thursday, James E. Dillard III, a senior vice president of Altria, said banning certain colors would be unconstitutional under commercial speech and property protections.
The tobacco regulation passed last year gave the F.D.A. sweeping new regulatory authority over tobacco. One new requirement is that companies must prove to the F.D.A. that a product is safer than conventional cigarettes before it can be marketed as such.
While Congress specifically banned some terms, including “low” and “mild” — present on about half the packages of cigarettes sold in the
Last month, the agency published a notice that it could take action against colors like silver or pastels, as well as additional words like “silver,” “smooth” and “natural,” which some companies are still planning to use on cigarette packages. The notice sought public and industry comments, which are due Friday.
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Kathleen Quinn, a spokeswoman for the new F.D.A. Center for Tobacco Products, said Thursday that the agency would “thoroughly review” the use of color on cigarette packages by June 22, the effective date of the wording ban and the first anniversary of the law’s passage.
As it happens, Friday is also the deadline for petitions to be filed with the
He shared with
The color coding, Professor Connolly said, is red and dark green for regular and
“The myth of safer cigarettes is perpetuated,” Professor Connolly said. “Light cigarettes unleashed a monster.”
But rather than fight over shading and coloring on the packages, he urged the F.D.A., using its new authority, to regulate filters and ingredients in those cigarettes to make them taste harsher.
Light cigarettes have a different taste because they are filtered differently and may contain additives, Professor Connolly said. Studies have shown that people who smoke light cigarettes satisfy their
Altria said it had used terms like “light” as well as packaging colors to connote different tastes, not safety. But study after study — including ones by the industry disclosed in tobacco lawsuits — has shown consumers believe the terms and colors connote a safer product.
Moreover, adults believe cigarette packs with the terms “smooth,” “silver” or “gold” are also easier to quit than other ones, and teenagers said they were more likely to try them, according to a survey and study published in September in the European Journal of Public Health.
The survey authors, led by David Hammond, a health studies professor at the University of Waterloo in
Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, a Washington advocacy group, said cigarette companies had responded to bans of terms like “light” and “low tar” in at least 78 countries by color-coding their packaging to convey the same ideas.
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“If the F.D.A. concludes that either new wording or color coding is misleading consumers,” he said, “then the F.D.A. has authority to take corrective action.”